Wednesday, February 08, 2006

Many Interesting Articles

More than a year ago I set up a number of theme-specific article sites where articles and product announcements in specific categories can be posted. Three of them have been gradually building traffic, and the number of posted articles has been steadily growing.

The busiest is Click-Partners.com with a wide cross section of articles in categories such as Health, Real Estate, Marketing, etc.

Another that is gaining ground is Traffic-Advisor.com where the focus is on Marketing and Search Engine topics, although there is also a broad enough selection of categories to satisfy most people.

The third most popular is Trade Show Tips. This site is quite a bit narrower and focuses on trade show marketing.

Who should post at these sites?

Anybody who wants to gain some exposure for your products or ideas should post articles. It's easy and free.

Tuesday, January 31, 2006

Resources for Online Business Sites

Jan 31, 2006 - Linknet Business News

Small Business Opportunity Seekers are usually either looking to start a new business venture, or enhance or expand their current business activities. There are thousands of internet sites dealing with this topic. Unfortunately, finding truly helpful resources online is difficult since different websites interpret the term "business opportunities" in different ways.

== Start a business and makes lots of money ==

If you have your own online busiess, or have a product or service that may appeal to Small Business Opportunity seekers, there are many resources online to help you do this. Here is one that may be helpful.

Read the full article...

Promote online business with Linknet News - Low Cost and Effective

Saturday, January 28, 2006

Using Articles to get traffic and impress the search engines

from Linknet Internet News

Embedding your links in articles is one of the best methods of rapidly increasing your inbound links. Many times a well-written article will show up in hundreds of places on the web. And if it has your link embedded in it, that will obviously increase your inbound links. Webmasters pick up these articles because they want content to enhance the value of their sites.

== Pagerank-Optimierung durch Aufbau von Links ==

Articles will also generate direct traffic because people who read them are already interested in your subject matter, and are therefore more likely to click on your link.

This suggests that the most valuable place to publish your article is in a themed or categorized article resource. For instance, if your product is "health" related, having it published on health-oriented sites will be more valuable than having it published on generic sites.

You can even take this a step further. If your article is about something more specific like mesothelioma advice, then getting it published on sites that focus on "mesothelioma" will get more "reads", and have a greater influence on the search engines.

Second, when embedding your link, try to use anchor text that contains one of your important keywords, not just your URL or web address. Remember that search engines are dumb. One of your objectives is to have them relate your website to specific search terms (keywords or key phrases). And the best way to do that is to use them as your anchor text.

Rick Hendershot is a writer and publisher of Linknet Promotions. The Linknet article publishing service, systematically embeds your links in targeted articles and blog posts. This is an ideal way to build your inbound links in categories such as Marketing, Business, Health, Travel, Real Estate, and Finance.

Monday, January 23, 2006

Canadian Business to spend more on tech in 2006

January 22 - Linknet Product News

Research conducted by IDC reveals Canadian small and medium-sized businesses (SMBs) spend about 42 per cent less per worker on Information and Communication Technology (ICT) than their U.S. counterparts.

While there do exist shining examples of Canadian SMBs using ICT to improve operational efficiencies, studies have also shown that these examples are few and far between.

In 2006, technology companies will assume a greater responsibility in educating the SMB market about the importance of investing in ICT to remain competitive. As a result, a responsive SMB sector -- the just under one-million SMBs (one to 20 employees) that account for 86 per cent of Canadian companies Statistics Canada, Business Register, December 2004 -- will see an increase in business efficiencies and market penetration.

Business Strategies
Online Training Information

Saturday, January 14, 2006

Microsoft getting serious about its Adwords competitor

January 14, 2006 - Linknet Internet News

Microsoft is barely in the search engine contextual advertising game, but they are trying hard to change that. The MSFT services-based strategy that lies behind the feature rich new verison of Windows Live (MSN Messenger) depends on advertising dollars, and so far they haven't found a way to crack the Google and Yahoo stranglehold on this market.

With lots of money and patience, Microsoft has spent more than a year developing and testing adCenter, and it will be formally launched in June, 2006. That's when the MS contract with Yahoo runs out.

According to MSFT, adCenter will have "the ability to deliver fine-grained demographic data -- ages, location, interests." Neither Google nor Yahoo can currently make that claim.

By itself, MSN Search does not provide the critical mass for running successful PPC ad campaigns. But that will be offset by the large subscriber base of other MSN services -- in particular Messenger.

Linkaufbau - Organischer Linkaufbau hilft bei der Suchmaschinenoptimierung - Get text links on relevant pages.

Tuesday, January 10, 2006

Tool for Formatting Text Articles

If you have tried to post articles in various places on the web -- such as Click-Partners.com or Traffic Advisor.com, you know that one of the biggest time wasters is figuring out the formatting instructions for each site.

Here is an ASCII text formatting tool that will help. This is an online tool that will give you character count, word count, and more. It will also break your lines at whatever number of characters per line you request.

Linknet-News.com provides daily news summaries in article and RSS format.

Friday, January 06, 2006

What to Look for in a Web Hosting Company

from Linknet Internet News, January 3, 2006

The Basics to look for in a web host

* 24/7 Live Support by e-mail and Live Chat - There is nothing more frustrating than not being able to get quick response from the technical people at your hosting company. Every reputable host has 24/7/365 support by email. Many now have 24/7 Live Chat as well.

* The ability to easily upgrade your hosting plan - As your business grows you may need to upgrade your plan. This should be a simple, transparent process that does not involve any downtime.

* A web-based control panel - You need this to add or modify email accounts, work with databases, change site configuration, and do basic editing of files.

* 24/7 FTP access - You will want to make changes to your site at unpredictable times, so you will need FTP access to the site at all times.

* Web-based e-mail - Your colleagues and employees will want to pick up their email from anywhere, not just their primary computer. Webmail is the easiest way to give that feature.

Go here for cheap web hosting.

Tuesday, January 03, 2006

Google Local integrates maps, local product search

Everybody agrees that local search is going to be very big in the next couple of years. Say you're looking for a place to buy an digital camera in a particular city. Just do a search for "digital camera in MyTown", and Google Local will give you a detailed street map of the area along with stores that carry the product, and locations indicated on the map.

Since products are indexed by keyword, you can search for virtually anything, rather than being restricted to the categories pre-defined by a service like the yellow pages.

Also unlike the yellow pages Google Local includes all stores they have a listing for, not just paying advertisers. Local gives you a map with locations, plus listings with links direct to the stores. The potential for this resource seems awesome.

Plus Google Local has integrated a very slick map utility that arguably looks better (simpler) and in some ways works faster than other services such as MapQuest. For instance, you can search for a relatively obscure place like Carlyle, Saskatchewan or Brora, Scotland and you are taken to a detailed street map for the entire region. If you are looking for a broader overview of the area, you can just grab the map and scroll along a highway or the coast without having to click on navigation arrows as you do with MapQuest.

Google has also integrated its satellite imaging service into Local. If you are looking at a specific map and would rather see a satellite image of the area, just click on "satellite". Or if you would like to see the satellite image with a map overlay, you can see that too, by clicking on "hybrid".

from Linknet News

Sunday, January 01, 2006

Major TV networks putting more shows online

from Linknet Business News

2005 was the year that major TV networks started to seriously dabble in online TV programming.

In October, ABC began to sell downloads of complete, ad-free episodes of top shows like "Lost" and "Desperate Housewives,". Some think this signals the advent of the long-predicted convergence of TV and online.

Since October, several other networks have made shows available through a joint agreement with iTunes. These include Disney, NBC Universal, Sci Fi Channel, and USA Network.

Now CBS is using online distribution to promote two popular comedies "Two and a Half Men" and "How I Met Your Mother." The network will make two complete episodes of each of the Monday night sitcoms available for one week in a deal with Yahoo! The promotion is called the "CBS Comedy Bowl."

Both half-hour shows, were broadcast earlier in the season, and will be streamed ad-free in Yahoo!'s video player. The video player is available from Yahoo! TV. Yahoo TV features TV listings and show previews and is gradually adding new video content.

"We want to be where the viewers are, and this exclusive partnership with Yahoo! gives us the chance to target an expanded online audience for 'Two and a Half Men' and 'How I Met Your Mother' at a time of the year when many potential viewers are home on vacation and surfing the Internet," Nancy Tellem, president of the CBS Paramount Network Television Entertainment Group, said in a statement.

Previous CBS initiatives included a September effort with Google to stream its "Everybody Hates Chris" premiere. Then in October, CBS made audio podcasts of select shows available on iTunes. These include "Survivor Live", "60 Minutes," "Guiding Light," and "NFL Hot Topic."

Earlier in 2005, AOL launched In2TV, a more aggressive broadband video network that will offer episodes of more than 30 classic TV series. Offerings will be available in January and will carry 15 and 30 second video ads. Promotion of this service was one of the major reasons behind the renewed Google/AOL partnership.

Online Video and Marketing.

Wednesday, December 07, 2005

Create a Work at Home Business Plan

Create a Business Plan that includes --

1. Product Description - create a product description in terms of the benefits your product will bring to customers. Phrase it this way

"I help people...make lots of money online." (online marketing)
"I help people...build profitable, fulfilling home businesses." (mentoring)
"I help people...become safe drivers." (traffic school)
etc.

2. Target Market for your product(s)
- Who do you want to reach, and how can you reach them?

3. Sales Goals
- Month by month projections - Where you intend to be each month?

4. Marketing Plan - How you intend to reach your target market?
- Create a small marketing budget and then find someone to help you create an effective marketing strategy.

Now keep your Business Plan handy and refer to it often. It should be the map that guides your business towards eventual success.

- Small Business Online Promotion

Sunday, December 04, 2005

Tuesday, November 22, 2005

Free Real Estate Articles

This is a brand new site - Free Real Estate Articles - especially for real estate marketers - real estate agents, webmasters, and anyone involved in real estate marketing of any kind. Articles include information for sellers -- getting your house ready to sell, what to focus on, what are the most important things to do before listing your house, how to choose a real estate agent, etc.

Also a growing list of FSBO (For Sale By Owner) articles.


Real Estate agents, check out Real Estate Webs. Your own sub-domain optimized just for your specific area, with built in lead generating tools.

Thursday, November 10, 2005

Link Exchange Blues

Over the past couple of years I have said some pretty disparaging things about the practice of exchanging links. Not only is it extremely inefficient, but more and more people seem to think that Google has started to penalize sites for having too many reciprocal links.

Still I get hundreds of link exchange requests every week. The vast majority are from relatively new sites with little traffic and little relevance to mine.

Good sites do not waste time exchanging links. There are much better ways to get links.

See my linking course for more ideas.

Saturday, November 05, 2005

Display Graphics - Trade Show Graphics

Here's a great source for display graphics and trade show graphics including trade show displays, popup displays, banner stands, vinyl banners.

For business resources, check out Business Resources.

Thursday, November 03, 2005

Google Retake

One of my clients facing the spectre of plummeting Google rankings emailed me today to say "it looks like everything is going back to exactly how it was before the shake up!"

This client was panicking because it looked like her primary keyword was going to move from #4 to about #98 in google searches. She thought for sure whe was going to have to lay people off if this really happened.

Her panic was brought on by the "insider information" contained on Matt Cutt's blog in which he confirmed that the rankings on one obscure Google data center (66.102.9.104) foreshadowed what would be propagated over the entire network in two or three weeks. Two days ago her site was at 98. But now it has mysteriously climbed back up to #9.

Everybody has an opinion about Google. Especially SEO gurus and even Google "insiders". But can we really trust what any of them say?

I don't think so.

Tuesday, November 01, 2005

Google Updates Very Inconsistent

A client pointed out that Matt Cutts blog shares information about upcoming Google updates before they actually hit the main Google indexes. According to Cutts (who is a Google insider and PR guy) one particular Google data center shows the results that are probably going to be dispersed over the entire network within the next couple of weeks. This data center is at 66.102.9.104.

If you want to be depressed, have a look.

Google is in the midst of making changes and in particular is after spammers. The concensus from the comments at the blog address above is that many legitimate sites are being penalized in this exercise. Google is also having a difficult time with "relevance".

In some cases that I have checked, Google's tendency to favour bigger "institutional" sites is even more pronounced than it has been in the past. Of course this is offset by the inclusion of completely irrelevant (or marginally relevant) sites, as well as out and out spammers (corroborated by numerous comments in the post above).

Many webmasters and SEO types are shocked at the way sites, and categories of sites, have dropped from their previously held top ranking. As one very unhappy SEO guy says, if a site drops from high ranking to virtually off the map, what does that say for Google's previous ranking results? Not much.

Too much respect

Personally I think we have much too much respect for Google. If they were the new Microsoft many hard core SEO types would think they have good reason to hate them. But they are not the new Microsoft. Unlike Microsoft Google is a one trick pony. Making all their money off of other people's content and selling ads. This is their only source of revenue -- other than the money poured into the company by money grubbing investors.

What I dislike most about Google is the moralistic tone. Not only are they out to make lots of money, but they are "doing good" at every turn. I doubt they are even aware how hypocritical this is.

True believers rarely are.

More competition required

Google has too large a share of the search market. It is much too easy for them to screw small web entrepreneurs with their constant tinkering and experimentation. This tinkering would not be so bad if the others -- in particular, Yahoo and MSN -- had a larger share of searches. But the last year has actually seen an increase in Google's market share. Not driven by good results as much as by momentum and hype.

This is bad for all of us involved in the web. More of us need to shed the Google habit.

Tuesday, October 25, 2005

Power Listings adds 2 new sites

Two more hosts for Power Listings have been added.

fonecalls4free.com - Call the world for FREE! - Free advice on how to reduce your business phone and fax call charges, make free and inexpensive international calls.

securityusa.info - CCTV DVR Surveillance Alarms Systems - Security Guards BodyGuards Private Investigators NY, LI, NJ, CT

Monday, October 24, 2005

Get Home Equity Loans information

Check out this Home Equity Loan Consumer Guide and directory. Ust this directory to quickly find the Equity Loan that can offer significantly better interest rates than other forms of loans. You might even find some Home Equity Loans even have tax deductible interest payments.

Tuesday, October 18, 2005

Mesothelioma Information

Go to mesothelioma advice for information on mesothelioma - the causes of mesothelioma, symptoms of mesothelioma, and more.

This website has a very extensive collection of meothelioma articles and reports.

A recent article on mesothelioma called "Mesothelioma - Catch it Early to Avoid Big Trouble", outlines how a large percentage of those diagnosed with mesothelioma die within the first year.

Tuesday, October 04, 2005

100 Links for hosting Power Listings

If you would like 100 free links, here's a pretty easy way to get them.

Host "Power Listings" on your site. Power Listings consists of a number of blog feeds that run on a series of pre-programmed pages. All you have to do is create a folder on your website, and put about 15 small files into it. Then create a link from your home page (and a few other places in your site), and we're good to go.

100 free links which we normally charge $149 for.

Your site must have an indexed home page to qualify.

Here's what Power Listings look like.

Sunday, October 02, 2005

Power Listings new name for Linknet Blog Posts

Linknet Power Listings is the new name for one of our most powerful products. Power Listings gives you two new listings a month in the most relevant Promo Blog (we have Promo Blogs for different categories). Your listing runs on at least 20 websites with a live link. Your link will be on at least 20 sites -- and as many as 40.

Friday, September 30, 2005

Search Engine Advertising - What Works Best?

In a recent article (Sept 30/05) in WebProNews, Jim Hedger summarizes a number of studies that look at which listings searchers are more likely to click onto: "organic" (free) or paid (ppc/Adwords).

His conclusions boil down to this:

1. Searchers tend to trust organic (free) listings more than paid ones -- one study suggested a ratio of 6:1 in favour of free listings.

2. Being at the top of the search page is extremely important. Positions 1 and 2 get about 2/3 of the clicks; positions 9 and 10 get only about 1/10 of the clicks.

3. Site descriptions that show up in free searches are often what determines which listing gets the click. "Search users are reading before clicking."

For two programs that are aimed specifically at influencing search engine rankings see:

Article Promotions - Original articles written about your service, with links to your site, and then published on multiple websites.

Power Listings - Your site featured in search engine friendly listings and published on multiple sites.

Saturday, September 24, 2005

Invoice Factoring - Business Capital from Your Receivables

You can get the capital you need for your business by using Invoice Factoring. Invoice Factoring is the easiest way to get you the capital you need very quickly. Universal Funding Corporation provides industry specific factoring to a variety of industries.

Invoice Factoring involves selling the interest in your accounts receivables or invoices to a factor at a small discount. Also called, "accounts receivable financing".

Universal Funding Invoice Factoring is competitive with banks, and much faster for offering capital for a variety of industries. This solution makes solid business sense.

Invoice Factoring provides financing for hundreds of thousands of businesses each year from multi-million dollar to smaller companies. All companies can factor their invoices.

Universal Funding is a premier Invoice Factoring Company and we are extremely easy to work with. We have a very high approval rating for our customers. Nearly every business that submits an application with us is almost instantly approved. Add to that our extremely low cost and no contracts or minimums. Give us a call today to see how easy Receivable Factoring can be.

Utilizing Universal Funding Invoice Factoring services can truly boost your cash flows to a previously unforeseen level. Imagine having all of the money from your Invoices now instead of 30-120 days from now.

Call 1-800-901-2418 for Immediate Assistance

Or fill in our Invoice Factoring Express Approval Form.

You can even Chat with us online.

Friday, September 23, 2005

Writing and Distributing Articles good way to get links

It is a well know fact, but bears repeating, that writing and distributing articles is a good way to get attention to your site, and a good way to get links.

Most people involved in web marketing seem to appreciat this, and I am getting very good response to our new Linknet Article Program.

A couple of days ago I started promoting a Platinum distribution service. There's the basic distribution to 20 sites. Platinum will distribute to a much larger number of top notch sites, and several high subscription distribution lists. See Article Options for more info.

Wednesday, September 21, 2005

Real Estate Listings introduced at Linknet Blogs

At Linknet we've just introduced a listing service called Hot Real Estate. This is part of the Linknet Promo Blog series which also includes Premium Listings, and will also include World Travels.

Here are the distinctive features of these special Promo Blogs

- Your listing always contains an active link to your website

- Your listing is fine-tuned to have maximum impact on the Search Engines.

- Listing Title and keyword composition are matched to your most important keywords.

- Your listing is refreshed every two weeks. That means you get a new listing every 14 days (at least).

- Listings are syndicated and run on at least 20 high value web pages on at least 20 different sites.

- New hosts for Promo Blog feeds are constantly being added.

Go here for more information on Promo Blog listings

Monday, September 19, 2005

Article About Cancer Fund Raising

Along with the annual Terry Fox Run comes my own questioning of the motives behind the raising of all this money. Terry Fox is a Canadian hero, and it is sacreligious to say anything negative about "cancer research", but I wonder if the Terry Fox legacy is actually being honored at the highest levels.

Read the post in my "Beat Prostate Cancer" blog

Sunday, September 18, 2005

Get Free Links by Hosting Premium Listings from Promo Blog

Webmasters! For a limited time you can get 35 free links when you host Premium Listings from Linknet Promo Blog.

Just add our simple code to a page on your server and you're good to go. Your Free Links are from a minimum of 25 different websites, and include 10 links from PR3 pages.

You also have the opportunity to earn money with Premium Listings Affiliate Program when it is announced.

For more information see Hosting Premium Listings at Promo Blog.

Premium Listings available at Linknet-blogs.com

Now you can take advantage of the lowest cost method of creating fresh new links to your site. Premium Listings from Linknet Blogs gives you a fresh new listing every two weeks. Listings get spidered on a daily basis. Your link is also posted on a minimum of 20 web pages and growing.

For more information see Premium Listings at Promo Blog.

Sunday, September 04, 2005

Article Publishing Sites

Here is a list of article publishing sites. I use some of these for the Article Promo Program.

The Article Publishing sites list can be found here:

Article Publishing Sites

Thursday, September 01, 2005

Top 10 Must Do List for Online Sales Websites

from Linknet Reprint Articles

Here are the top 10 things you "must do" if you want to create a website that sells products online.

1. Search Engine Optimization — Page Name, Page Title, Metatags
Does your page name include your most important keyword? Is your most important keyword used in your page title, and emphasized in your keyword list and description tag?

2. Search Engine Optimization — Keyword Usage
Do you emphasize your most important keywords throughout the relevant pages?

3. Website Design — Page Organization, Navigation
Have you organized your pages to focus on the most important aspects or categories of your products or services? Are your website navigation links or toolbars easy to understand and easy to use?

4. Website Design — Visual Appeal
Is your website visually appealing, and are the components professional looking?

5. Product Definition — Description
Is your product clearly defined? Is it obvious what you are selling, and how prospective customers can buy it?

6. Product Definition — Features and Benefits
Have you spelled out the features of your product, and how it compares to competitors? Have you told prospective customers "what's in it for me?"

7. Response-Readiness — Call to Action
Do you have a clear "Call to Action", including mechanisms for moving prospects along to the next stage in the ordering process?

8. Response-Readiness — Collecting Leads
Do you have techniques built into your website to get contact information from prospective customers (e.g., autoresponders)?

9. Follow-Up Techniques — Support Material
Do you provide prospective customers with compelling support material and/or testimonials that demonstrate the value of your product?

10. Follow-Up Techniques — Customer Support
Do you have readily-accessible "live" customer support and no-hassle ordering procedures that makes it easy for prospects to move seamlessly from "Yes, I'm interested" to "Here's my payment"?

For more information about website advertising and promotion programs see Linknet Promotion Products.