Tuesday, December 25, 2007

Using "NoFollow" to Sculpt Flow of Page Rank

In this article comments made by Matt Cutts are interpreted for the purposes of targeting PR away from inbound (and outbound) links where it is wasted.

Sculpting Your PageRank For Maximum SEO Impact

To achieve that search engine optimal configuration of your internal linking structure, you need to think strategically about how you "spend" the link juice that has been bestowed on your site through inbound links.

Rel=nofollow (which can be inserted into the HTML of the link like so: <a rel=nofollow href="http://searchengineland.com/whereever">) was originally developed by the search engines to remove the incentive for blog comment spamming, and the search engines positioned the nofollow as a way to not "vouch" for a link (i.e., not treat it as a "vote" that passes link juice). But the engines have evolved their thinking. They realize now that rel=nofollow is a much more versatile tool than when it was first conceived. Matt Cutts of Google was quoted recently as saying:

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Thursday, December 20, 2007

I'm Starting a New Blog

After immersing myself in SEO theory, traffic generation and Web 2.0 stuff for the last few months I've decided to refocus my marketing efforts and reorganize things a bit.

So I'm starting a new blog that will let me concentrate my marketing thoughts and experiments as well as serve as the "newsletter" for our company marketing efforts. It will be called The Linknet SEO Strategy Report (or something like that), and it will be found at an old domain I registered a couple of years ago and did nothing with, namely rickhendershot.com

As one of several case studies I'll be conducting over the next few months, we'll see how quickly I can get it up to speed and start getting traffic. I will be pulling out all the stops (time permitting of course) to make an impact quickly.

On the content side I intend to create an ongoing series of tightly themed articles and turn them into videos and audio presentations. Then I will use every distribution and bookmarking technique I am aware of to get exposure and drive traffic.

If it works (and why shouldn't it!) I will publish the step by step process we went through to get it going and make it successful.

Wednesday, December 19, 2007

Another Awesome Web 2.0 Marketing Tool

Yesterday I signed up for yet another internet marketing membership site - this time it was Jack Humphrey's "Social Power Linking". I just couldn't resist, and so far am glad I didn't.

For just $29/mo you get access to a ton of information about all the major social networking sites such as Digg, StumpleUpon, Clipmarks, and many others.

The initial rush of materials includes a series of .pdfs introducing you to some of the more important sites. For instance, I read the introduction to StumbleUpon and feel I have a much better idea of how it works, what to do and what not to do, how to make connections, etc., etc. I might never have gotten around to it without that intro.

And that's just one of several. Others cover Squidoo, Propeller, Digg, Delicious, and I'm sure there will be others coming as well.

The package also includes a lot of other material.

I highly recommend this package: Social Power Linking.

Friday, December 14, 2007

Auto Poster for Bookmarking Sites

Like everyone else who has delved into using Web 2.0 sites for marketing purposes, I've been a bit overwhelmed by the alternatives. One of my objectives has been to find a tool to help with the task of posting URLs to bookmarking sites like del.icio.us, digg, technorati and many others.

A couple of days I found just such a tool called Bookmarker Demon. This little program will help you register for about 30 sites and then walks you through the quick process of submitting a URL to all of them at once. It even randomizes the information - Title, Description, and tags - so you're not submitting the same information to all the sites.

So far this seems like a really nice program and I highly recommend it.

Bookmarker Demon.

Thursday, December 06, 2007

This site walks you through becoming a Web 2.0 initiate

webel.biz is a unique site that lays out a day by day (or week by week if you prefer) strategy for getting up to speed with Web 2.0. Members are encouraged to get involved with specific sites of a variety of kinds, and then share their experiences and results.

clipped from www.webel.biz
Webel home
clipped from www.webel.biz

Are you a Webel? You should be, you can be!

Webels are smart web site and blog owners. Clued up pros who know that to finesse good web rankings on the search engines these days  you need that extra magic - more, much more, than the perceived wisdom: content, meta tags and a bunch of back links.

What Webels know is that to get multiple S.E. placement fast, and so dominate their niches, is that they’ve got to exploit all those lovely new Web 2.0 web sites. Oh yes!

BUT Webels pace themselves too - they use the Webel Blog to find out what to do, where to go in a day by day TO DO List - Day #1 do these 5 things, Day #2 do these.... First things first though:  type in your email here to gain free access to the blog and the forum.



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Tuesday, December 04, 2007

OK, So Digg Sucks - Now What?

This is from a post on Andrew Hansen's blog. The post is called
"19 Overlooked But Powerful Resources For Niche And Blog Marketers". The link he refers to is below. Since Digg will only generate garbage traffic (according to many), where can you post to get the kind of traffic you want?

clipped from andrewhansen.name

13. Here’s an important lesson - alot of social networks SUCK! If you’re submitting your content to Digg waiting for some ‘digg effect’ of enormous traffic, give up now! The posts that generally get dugg alot are from people highly active in the digg community, who tell all their friends to go and digg their posts. Anyway there are some niche marketers discovering that all social networks have different dynamics and that there ARE some smaller less known up and comers that can send niche sites like yours and mine some great traffic. HERE’s a great article on some different but potentially better social networks to look into for traffic:

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Monday, December 03, 2007

Using Facebook to Start a Web 2.0 Posting Cycle

In this post found Ed Dale of the Thirty Day Challenge demonstrates how to use a suggestion from a Facebook "fan" to spin out a series of posts and links in various Web 2.0 sites.
Ed Dale's Web 2.0 Leverage Machine

UPDATE - Remember the concepts are what I’m trying to get
across - there will be detailed how-to steps for all of this through the
. So don’t worry if some of the site’s don’t mean anything to
you -The idea is to give you some sense of how all this comes together. And
thanks to the wag who pointed out how I missed adding the link to twitter! I’ll
show you that when we get to twitter - one of the best kept secrets (until now)
in Internet Marketing!

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Use Narrowly Focused Sites to Optimize for Web 2.0

Dominating niches requires narrowly focused keyword phrases. This site suggests creating different web "properties" that have narrow focus and concentrate only on a specific keyword and closely related ones.

Online Promotion Using Multiple Web Destinations

There are at least two reasons for using multiple web properties or
destinations. First, each of these three can have a slightly different keyword
focus. If you want to score well for three main keywords within your keyword
group, each of these three can be optimized for one of these search terms. And
second, the search engines often regard different types of web properties
differently. Tightly focused blogs - especially if they are part of a larger
site like blogger or wordpress often get crawled more often and are given more
weight. Google owns blogger, so it makes sense that they might give blogger
sites a bit of a leg up. Squidoo is another story again. Squidoo lenses (focused
pages) often do well in search results - perhaps simply because the good ones
are so tightly focused
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Sunday, December 02, 2007

Using Web 2.0 Sites to Dominate Google for Keywords

These screen shots are from an article by Howie Schwartz demonstrating how he and some of his followers have "dominated" Google for various long tail keywords by using Web 2.0 sites.
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