Over the past couple of years I have said some pretty disparaging things about the practice of exchanging links. Not only is it extremely inefficient, but more and more people seem to think that Google has started to penalize sites for having too many reciprocal links.
Still I get hundreds of link exchange requests every week. The vast majority are from relatively new sites with little traffic and little relevance to mine.
Good sites do not waste time exchanging links. There are much better ways to get links.
See my linking course for more ideas.
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