Wednesday, March 05, 2008
Jack has analyzed about 250 social media sites for link back value and offers a list of about 20 that get at least 4 points on his rating of 1-10. The top 10 are:
Check out the full article here: Social Bookmark Links that are Worth Building and Pass PageRank
Thursday, January 31, 2008
Wednesday, January 23, 2008
Another does a profile of a site called 30daytags.com - a site which lets you post your stuff where it will remain live for 30 days.
Wednesday, January 09, 2008
Wednesday, January 02, 2008
Tuesday, December 25, 2007
Thursday, December 20, 2007
So I'm starting a new blog that will let me concentrate my marketing thoughts and experiments as well as serve as the "newsletter" for our company marketing efforts. It will be called The Linknet SEO Strategy Report (or something like that), and it will be found at an old domain I registered a couple of years ago and did nothing with, namely rickhendershot.com
As one of several case studies I'll be conducting over the next few months, we'll see how quickly I can get it up to speed and start getting traffic. I will be pulling out all the stops (time permitting of course) to make an impact quickly.
On the content side I intend to create an ongoing series of tightly themed articles and turn them into videos and audio presentations. Then I will use every distribution and bookmarking technique I am aware of to get exposure and drive traffic.
If it works (and why shouldn't it!) I will publish the step by step process we went through to get it going and make it successful.
Wednesday, December 19, 2007
For just $29/mo you get access to a ton of information about all the major social networking sites such as Digg, StumpleUpon, Clipmarks, and many others.
The initial rush of materials includes a series of .pdfs introducing you to some of the more important sites. For instance, I read the introduction to StumbleUpon and feel I have a much better idea of how it works, what to do and what not to do, how to make connections, etc., etc. I might never have gotten around to it without that intro.
And that's just one of several. Others cover Squidoo, Propeller, Digg, Delicious, and I'm sure there will be others coming as well.
The package also includes a lot of other material.
I highly recommend this package: Social Power Linking.
Friday, December 14, 2007
A couple of days I found just such a tool called Bookmarker Demon. This little program will help you register for about 30 sites and then walks you through the quick process of submitting a URL to all of them at once. It even randomizes the information - Title, Description, and tags - so you're not submitting the same information to all the sites.
So far this seems like a really nice program and I highly recommend it.
Thursday, December 06, 2007
Tuesday, December 04, 2007
"19 Overlooked But Powerful Resources For Niche And Blog Marketers". The link he refers to is below. Since Digg will only generate garbage traffic (according to many), where can you post to get the kind of traffic you want?
Monday, December 03, 2007
Ed Dale's Web 2.0 Leverage Machine
There are at least two reasons for using multiple web properties or
Sunday, December 02, 2007
Thursday, November 15, 2007
If you are interested in online marketing, the old strategies focusing around SEO and static linking are no longer enough. Today, being an aggressive online marketer means using Web 2.0 tactics. What are these tactics? There's so many it tends to make your head spin.
In case you are not aware, Web 2.0 is about interactive media where readers (members) are also the publishers. Given the democratic and interactive nature of the web this shift (in retrospect) was inevitable.
One of the most obvious examples is Youtube.com - anybody with a free account can post videos about just about anything. Other people watch them, and comment on them. The number of times particular videos get viewed pushes the popular ones to the top of the list and so they'll get even more views.
Wikipedia is another interesting example (although not friendly to marketers at all.) Anybody can start a page on virtually anything at Wikipedia. For instance, if you consider yourself an expert on 19th century Romanian folk music, go ahead and create a page (although there may already be one there). Then anybody else can just add to or edit your work.
Craigslist is another, more marketing friendly example. Anyone can post free classified ads in major cities across North America and around the world. Your ad stays in circulation for usually about 45 days. If your ads pass the automated CL filters and if nobody else tags it as spam or inappropriate you've got your message in front of millions of potential viewers. And it doesn't cost a cent.
There are many other sites like this, and I'll try to look at and experiment with several of them - always from the online marketing perspective - as time goes by.
We will also be offering Web 2.0 online marketing services for clients serious about using these media to reach millions of people.
You would think CL would be ideal for people trying to sell stuff online. That's what online marketing is about, right? After all, these are ads for stuff that, presumably people want to buy. So there are millions of people crawling and searching through the CL listings every day.
For some reason CL has not gotten a lot of buzz in the internet marketing community. Maybe because CL itself does not encourage the kind of rah rah overhyping and quasi-spamming that internet marketers are fond of doing.
But there are a few online marketing guys who have produced guides and helpful products for those of us interested in legitimate ways of reaching people with our messages. One of them is Jeremy Lawrence. Jeremy has done extensive testing with CL and uses it to generate signups for his newsletter and find buyers for his product called Craigs List Videos. I have links to three of his products and reports on the Advertising Opps page at the Linknet Forum.
Another product that might be helpful to automate Craigs List postings is called AdBomber. This may sound like a spammers tool. But it is not. Anyone who starts placing ads in Craigslist pretty soon starts thinking, "Hey wouldn't it be nice if I could automatically post these ads to a bunch of locations?" That's the urge Adbomber was created to address. I'm still not convinced it is the answer, but I'll let you know after I've tried it a few times.
I will be reporting back on my Craigslist success or lack of success as time goes on.
Wednesday, October 31, 2007
Here is a source for professional article writing and distribution. For examples of informative articles see this article site.
The best advice you can get is to offload your article marketing to an article marketing service where the impact of your article marketing efforts is fully realized.
You should also make use of techniques that will help you avoid the duplicate content filter. This is a filter used by the major search engines such as Google, Yahoo and MSN to determine if articles are simply duplicate copies of each other. When they find hundreds of duplicates of your articles you will not get full credit for the links on most of the articles and this will severely impact the effectiveness of your article marketing.
Friday, October 19, 2007
A recent article in WebProNews suggests a number of "social marketing strategies" that should be used by marketers who want to make a positive impact with this rapidly developing marketing approach. They include such things as "Fish Where the Fish Are", "Promote Yourself Not Your Product", "Get Experience In Social Media Before Trying to Use it to Market Yourself" - in all, about 10 different nuggets of wisdom from several experts in the field.
Each of these points is linked to a video interview with the tipster. For example, here is an interview with Joshua Schachter, founder of del.icio.us where he describes how del.icio.us started and where he wants the company to go.
This is well worth looking at.
Tuesday, October 16, 2007
These people are building links by using link exchange. Pretty boring, right. Lots of would be experts say link exchange or "reciprocal linking" is dead, worthless, has no value.
Even though I don't completely agree, I stopped doing link exchange quite a few years ago. Why? Because exchanging links seems like a really inefficient way to spend your time.
Why is it inefficient? First because link pages have no inherent value. You can compare link building to putting up election signs. Putting links on link pages is just like putting your signs in special plots reserved just for collections of election signs. Imagine how it would go. You go down the street knocking on doors and you ask "Do you mind if I put up one of my signs on you lawn? I'd really appreciate it." People respond by saying, "Sure that would be fine. We have a special place for signs around back." And they lead you to their little fenced in area out behind the tool shed reseserved for election signs.
Of course nobody except other sign pounders ever looks at the signs in the special plot behind the tool shed. Just like nobody ever looks at your links on link pages.
So why bother doing it?
Well, you might argue that the Search Engines have made even these links worth something by making a website's inbound links one of the important factors in determining who gets to the top of the search engine rankings. Yes, that may be true. As I said earlier, I am not convinced that reciprocal links are always completely worthless.
But there are much easier ways to get links. Ways that make much more sense.
Why spend your time (or your valuable money hiring someone to spend their valuable time) approaching people to trade links when you could just be creating your own links? Yes, that's right. Creating links - actual "one way links" - the kind that virtually all the experts says are so important?
So that brings me to my second point. Trading links is incredibly labor intensive and inefficient. There are many better ways to do your link building. Take that same time (or money) and create a couple of targeted blogs, author some articles, or do some posting on high traffic forums or sites like linkedin. Place your links in these places and presto, you've got instant inbound links.
Well, maybe they're not "instant". You have to actually create posts in your blogs, write and submit your articles, visit the forums and make comments. But doesn't that seem like a better way to spread the word about your product or service than spending your time trading links?
That's what building links is all about these days.
For more ideas see our link building programs using blogs, articles and Web 2.0
Monday, October 15, 2007
We've also added subscription plans that give clients monthly article writing and distribution to approximately 700 sites. Link Building Level 1 includes New Power Links along with a unique article each month. Level 2 Link Building includes New Power Links plus two unique articles every month. And Level 3 Link Building includes New Power Links plus two unique articles plus a number of social networking components developed and maintained especially for each client. Articles are all distributed to approximately seven hundred sites using our specialized distribution systems.
Here is a comparison of our plans for link building.
Monday, October 08, 2007
Having said that, internet marketing is by far the fastest growing advertising method for all companies in this day and age.
Unlike most internet promotion outfits that promise a lot but deliver very disappointing results, at WOOP-i.com, we use a 4 step affordable and economical internet marketing program carried out in close partnership with our clients. The system we use is easy to comprehend and effective. Every step in our affordable internet marketing program is the basis for the next and ensures the most Internet traffic to your site.
And because our approach to affordable internet marketing results in highly qualified traffic, our track record in converting traffic into sales is very impressive.
Monday, September 17, 2007
Fall Link Blitz - Get hundreds of links.
Get a keyword-focused article written and distributed to more than 700 sites. Every article is a unique version. Five different anchor text / URL combinations (within the same domain.) We write the articles and distribute them. You will get hundreds of links and a lot of exposure from this service.
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Thursday, March 29, 2007
Building your first website can be very difficult. It looks fairly easy, but usually ends up being more difficult than you expected.
One problem is, building a website requires technical skills that you can't possibly have until somebody shares the secrets with you. And technical people are often pretty bad at explaining things.
If you've ever built a website you've probably discovered that you can't do it right until you work your way through all the techno-jargon and start to understand what you are doing. Building a website is like constructing a house. You can't put the upper parts of the house on until you have the foundation in place. And you can't build the walls and foundation without knowing what the upper part is going to look like.
You need a master plan.
But you can't have a useful plan until you have an good idea...
Read the rest of this article
Monday, October 02, 2006
A number of new travel websites have been added to the Linknet Network to enhance the promotional impact of Linknet services for Travel websites and services. That means that owners of travel sites can now get greater coverage, more traffic and more links within the Linknet network.
Approximately 50 new travel sites will be added within the next two months starting with travel websites for Canada and the U.S. These will be followed by sites for travel destinations in Europe, Australia, South America and other travel hotspots around the world.
New travel sites include: Visit-Toronto.info, Visit-Ontario.info, Visit-PEI.info, Visit-Mississauga.info
Tuesday, August 08, 2006
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There are at least two obvious ways you can go about starting your own business. The first way is to quit your day job and launch right into your new business. We'll call this the "all or nothing approach". The second way is to keep working at your current job and develop a business on the side, in your spare time. We'll call this the "spare time approach".
Unless you are independently wealthy, planning and timing are very important with the "all or nothing" approach. That's because once you leave your previous employment your source of income will be gone. You will be surprised how quickly your savings disappear. With the all or nothing approach you have a very limited amount of time to make your business work. It is "sink or swim". And you can sink pretty quickly without a source of income.
So that means you should plan the changeover to self-employment very carefully. Every situation will be different. An acquantance of mine was able to step from his quasi-government job into a private consulting business because he spent the last few months of his employment developing leads and contacts within his industry. When he went on his own he had customers waiting in the wings and was able to more than double his income in his very first year.
But most of us are not so lucky. We do not have the quality leads, the specialized skills, nor the opportunity to use our present employment to build a launching pad of potential customers before we take off into the wild blue yonder of self-employment. Most of us are starting from scratch with a few vague ideas, a questionable set of yet-to-be-defined skills, and severly limited income. So our venture into self-employment had better take off within a few months or we're likely to crash and burn.
That is why the Spare Time Approach is best for most new self-employed entrepreneurs. The spare time approach lets you test your ideas, develop your skills, and build your business slowly. If you are unsure about the products or services you intend to sell, the spare time approach lets you try out different product lines and see how well they fit in with your overall objectives. Often new entrepreneurs find their first ideas are not realistic, or there is no market for the services they want to provide. Or they find they cannot charge enough to make any money providing the products or services they have chosen.
But when you take the Spare Time Approach it is also necessary to have an "exit strategey" -- a way of turning it into a full time business. Without such a strategy you will probably find you are working harder than ever, and the returns may be questionable because you just don't have the time and resources to do everything yourself.
Rick Hendershot - Promote Your Online Business
Wednesday, July 19, 2006
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Now you can order a can of tuna along with any other purchase from Amazon.com and shipping can be bundled with your other goods -- in other words, shipping will be free.
Customers who order $25 or more or are members of the "Amazon Prime" free shipping program can get free standard shipping. Shoppers can buy items in single serving portions, but many offerings are in larger quantities.
This means Amazon.com is going head to head with online grocery retailers like FreshDirect.com and Peapod LLC
Linknet News Digest
Thursday, July 13, 2006
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Online Health Network Launched
NEW YORK ChoiceMedia, Inc. has announced that the company has changed its name to The HealthCentral Network. The President and CEO of the company, Christopher M. Schroeder, was formerly the top executive at Washingtonpost.com.
The new network has launched 25 new health specific websites and is aiming to be a top Web desitination for medical- and health-related information. The company's award-winning content combines medically-reviewed original content from doctors, researchers, and expert patients, as well as news, information, video and other multi-media.
Wednesday, July 12, 2006
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Create a Trade Show Booth That Generates Buzz
by Dick Wheeler
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field's worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.
"The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year," Microsoft chairman Bill Gates said in his opening keynote address. "Now it's time to bring together the devices, software, and services in people's lives and take all these experiences to the next level."
To introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness. On the other hand, there were trade show exhibits that lacked creativity and pizzazz and went virtually unnoticed by the milling show floor throng.
Read the rest of Create a Trade Show Booth That Generates Buzz
Monday, July 10, 2006
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Vonage Hit With Another Law Suit
Vonage has turned into an easy target for competitors and rival technology companies. Previously sued by Verizon over alleged patent infringement, the company is now being sued by ET Klausner Technologies Inc. over its Internet voicemail services, alleging patent infringement and seeking damages and royalties of $180 million.
Klausner, controls patents covering Voice over Internet voicemail -- an important feature of the Vonage service. It reportedly has recently granted AOL a license under the same patent for Internet voicemail services.
Vonage has proven to be quite vulnerable since its initial success and its subsequent disappointing public share offering.
Wednesday, July 05, 2006
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Arby's Ad Campaign Mocks Chicken Rivals
According to a report in Wall Street Journal the fast food chain Arby's has unveiled a new series of ads that mocks the quality of chicken served by rivals McDonald's and Wendy's.
The ads, claim their chicken is 100% all natural chicken while their competitors are using chicken that is only 70% "pure". The report says the ads show a young man standing before the executive board of the rivals' companies, appealing to them to use all natural chicken. The young man is then laughed out of or thrown out of the room depending on the ad.
According to the WSJ Arby's is the 12th largest fast-food operator by sales. McDonald's is the biggest market player while Wendy's is the third biggest. Arby's advertising budget is $98.6 million compared to $770 million for McDonalds and $383.1 million for Wendy's.