Wednesday, October 31, 2007

Promote Your Website with Articles

Most marketers now understand that a good article distributed to the most influential places on the web will get you loads of attention and pull traffic to your site.

Here is a source for professional article writing and distribution. For examples of informative articles see this article site.

The best advice you can get is to offload your article marketing to an article marketing service where the impact of your article marketing efforts is fully realized.

You should also make use of techniques that will help you avoid the duplicate content filter. This is a filter used by the major search engines such as Google, Yahoo and MSN to determine if articles are simply duplicate copies of each other. When they find hundreds of duplicates of your articles you will not get full credit for the links on most of the articles and this will severely impact the effectiveness of your article marketing.

Friday, October 19, 2007

Getting Something Out of Social Networking

Web 2.0 is about using various types of websites in order to connect and interact with what can be very large groups of people. From the marketing perspective, the advantage of social networking is that , in theory at least, you can interact with a group of people who may be interested in your products or services.

A recent article in WebProNews suggests a number of "social marketing strategies" that should be used by marketers who want to make a positive impact with this rapidly developing marketing approach. They include such things as "Fish Where the Fish Are", "Promote Yourself Not Your Product", "Get Experience In Social Media Before Trying to Use it to Market Yourself" - in all, about 10 different nuggets of wisdom from several experts in the field.

Each of these points is linked to a video interview with the tipster. For example, here is an interview with Joshua Schachter, founder of where he describes how started and where he wants the company to go.

This is well worth looking at.

Tuesday, October 16, 2007

Take Link Building Up a Notch

Just about every day I receive a number of requests to trade links with other websites. These usually come from people trying to do link building for a client, and the default method they use is link exchange.

These people are building links by using link exchange. Pretty boring, right. Lots of would be experts say link exchange or "reciprocal linking" is dead, worthless, has no value.

Even though I don't completely agree, I stopped doing link exchange quite a few years ago. Why? Because exchanging links seems like a really inefficient way to spend your time.

Why is it inefficient? First because link pages have no inherent value. You can compare link building to putting up election signs. Putting links on link pages is just like putting your signs in special plots reserved just for collections of election signs. Imagine how it would go. You go down the street knocking on doors and you ask "Do you mind if I put up one of my signs on you lawn? I'd really appreciate it." People respond by saying, "Sure that would be fine. We have a special place for signs around back." And they lead you to their little fenced in area out behind the tool shed reseserved for election signs.

Of course nobody except other sign pounders ever looks at the signs in the special plot behind the tool shed. Just like nobody ever looks at your links on link pages.

So why bother doing it?

Well, you might argue that the Search Engines have made even these links worth something by making a website's inbound links one of the important factors in determining who gets to the top of the search engine rankings. Yes, that may be true. As I said earlier, I am not convinced that reciprocal links are always completely worthless.

But there are much easier ways to get links. Ways that make much more sense.

Why spend your time (or your valuable money hiring someone to spend their valuable time) approaching people to trade links when you could just be creating your own links? Yes, that's right. Creating links - actual "one way links" - the kind that virtually all the experts says are so important?

So that brings me to my second point. Trading links is incredibly labor intensive and inefficient. There are many better ways to do your link building. Take that same time (or money) and create a couple of targeted blogs, author some articles, or do some posting on high traffic forums or sites like linkedin. Place your links in these places and presto, you've got instant inbound links.

Well, maybe they're not "instant". You have to actually create posts in your blogs, write and submit your articles, visit the forums and make comments. But doesn't that seem like a better way to spread the word about your product or service than spending your time trading links?

That's what building links is all about these days.

For more ideas see our link building programs using blogs, articles and Web 2.0

Monday, October 15, 2007

We've Got New Link Building Programs

We've just overhauled our link building programs. First, we've increased the frequency of our Power Listings program - it is now called "New Power Links" and gives you ten news blog posts every month, at least three of which are syndicated on 25 different sites.

We've also added subscription plans that give clients monthly article writing and distribution to approximately 700 sites. Link Building Level 1 includes New Power Links along with a unique article each month. Level 2 Link Building includes New Power Links plus two unique articles every month. And Level 3 Link Building includes New Power Links plus two unique articles plus a number of social networking components developed and maintained especially for each client. Articles are all distributed to approximately seven hundred sites using our specialized distribution systems.

Here is a comparison of our plans for link building.

Monday, October 08, 2007

Internet Marketing for Chicago Online Business

Internet marketing involves promoting an company or organization using online media. Internet marketing is relatively easy to understand but getting the outcome you want is not usually something that happens overnight. It may often take weeks, months or years of Internet promotions before your Web site gets significant traffic.

Having said that, internet marketing is by far the fastest growing advertising method for all companies in this day and age.

Unlike most internet promotion outfits that promise a lot but deliver very disappointing results, at, we use a 4 step affordable and economical internet marketing program carried out in close partnership with our clients. The system we use is easy to comprehend and effective. Every step in our affordable internet marketing program is the basis for the next and ensures the most Internet traffic to your site.

And because our approach to affordable internet marketing results in highly qualified traffic, our track record in converting traffic into sales is very impressive.