Monday, November 01, 2004

A Quick Definition of Spam

SEO, Power Linking

I think SEO tends to get things upside down. We do not create text primarily for SE purposes, but rather to say something. If we are not trying to say something, then what exactly are we trying to do?

Answer: Trick the Search Engines.

The "solution" is NOT to try harder to trick the Search Engines (with more cleverly disguised "optimized" text"). The "solution" is to onlypublish things that say something. I would claim that if we publish things that are meant to say something (are intended to be read by other people), then BY DEFINITION this is not spam. No matter what Google says.

Spam is not meant to be read. It is meant to trick. If your copy is meant to be read, it is not SPAM.

Furthermore, if it is meant to be read, go ahead and build in as much keyword-rich content as you can. No need to fear or be worried about being accused of spamming. It is not spam because it is readable. That's all there is to it.

-- Rick
Marketing B.S. (Blog Site)