Monday, January 24, 2005

Follow Up on Google Adwords Revisions

Just a follow-up on the revisions I made to a couple of my Google Adwords campaigns last week. (See previous post).

As I reported in my other marketing blog, e_Marketing, the numbers after 2 full business days using the new configuration:

Clicks per day: Before - 72 -- After -105 (+46%)
Cost per day: Before - $77 -- After - $27 (-65%)

In other words, the total number of clicks increased by 46%, and the total cost went down by 65%. The average cost per click went down from $1.07 to $.26. That is a reduction of more than 75%.

Pretty much in line with the numbers in the David Jackson article.


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