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Create a Trade Show Booth That Generates Buzz
by Dick Wheeler
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field's worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.
"The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year," Microsoft chairman Bill Gates said in his opening keynote address. "Now it's time to bring together the devices, software, and services in people's lives and take all these experiences to the next level."
To introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness. On the other hand, there were trade show exhibits that lacked creativity and pizzazz and went virtually unnoticed by the milling show floor throng.
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