Wednesday, July 05, 2006

Arby's Ad Campaign Mocks Chicken Rivals

July 5, 2006 - Linknet Business News

Difficult Business Loans - We take the "difficult" out of business loans.
Florida Mortgage Guide - Free CD, workbook - Florida Mortgage Guide
Commercial real estate loan - Quick closings for difficult commercial real estate loans to $5 million
Private banking - Private banking ved bankverdenens elite.

Arby's Ad Campaign Mocks Chicken Rivals

According to a report in Wall Street Journal the fast food chain Arby's has unveiled a new series of ads that mocks the quality of chicken served by rivals McDonald's and Wendy's.

The ads, claim their chicken is 100% all natural chicken while their competitors are using chicken that is only 70% "pure". The report says the ads show a young man standing before the executive board of the rivals' companies, appealing to them to use all natural chicken. The young man is then laughed out of or thrown out of the room depending on the ad.

According to the WSJ Arby's is the 12th largest fast-food operator by sales. McDonald's is the biggest market player while Wendy's is the third biggest. Arby's advertising budget is $98.6 million compared to $770 million for McDonalds and $383.1 million for Wendy's.