Major Google update underway

According to a report in WebProNews, Google is doing a major backlink and index update over the next few days. Contributing writer Jim Hedger reports in Tasting Bourbon - Major Back-link and Index Update Underway, that serious Google watchers have noticed "a major shift in back-links and in pages indexed starting early this morning (Wednesday)."

This is likely to be the first major update that reflects the algorithm changes suggested in the much discussed patent application released earlier this year. That document suggested Google will be looking much more seriously at linking history and linking patterns in an effort to give greater emphasis to fresh, relevant content, and to foil illegitimate link stuffing techniques.