Cory Rudl dies

I received the sad and shocking news a few days ago that Cory Rudl, one of the most influential and most successful internet marketers, died in a car crash on June 2. The crash happened at the California Speedway in Fontana, California, where he and a friend were racing. This is the same track where Greg Moore was killed in 1999.

In spite of the fact he was only 34, Cory Rudl was a pioneer in internet marketing and set the tone for thousands of others to follow. His was one of the first and most successful affiliate programs, and he brought many principles used in direct marketing to the relatively new world of online marketing.

My condolences go out to his friends and family, and especially to his wife of only a few months.