Thursday, November 15, 2007

Online Marketing with CraigsList

In my quest to harness the power of Web 2.0 for online marketing I've started trying to figure out how to use CraigsList for online marketing purposes. If you are not familiar with Craigs List, it is a massive classified ad site where you can post ads for virtually anything in many, many cities across North America, and around the world.

You would think CL would be ideal for people trying to sell stuff online. That's what online marketing is about, right? After all, these are ads for stuff that, presumably people want to buy. So there are millions of people crawling and searching through the CL listings every day.

For some reason CL has not gotten a lot of buzz in the internet marketing community. Maybe because CL itself does not encourage the kind of rah rah overhyping and quasi-spamming that internet marketers are fond of doing.

But there are a few online marketing guys who have produced guides and helpful products for those of us interested in legitimate ways of reaching people with our messages. One of them is Jeremy Lawrence. Jeremy has done extensive testing with CL and uses it to generate signups for his newsletter and find buyers for his product called Craigs List Videos. I have links to three of his products and reports on the Advertising Opps page at the Linknet Forum.

Another product that might be helpful to automate Craigs List postings is called AdBomber. This may sound like a spammers tool. But it is not. Anyone who starts placing ads in Craigslist pretty soon starts thinking, "Hey wouldn't it be nice if I could automatically post these ads to a bunch of locations?" That's the urge Adbomber was created to address. I'm still not convinced it is the answer, but I'll let you know after I've tried it a few times.

I will be reporting back on my Craigslist success or lack of success as time goes on.