Getting Something Out of Social Networking

Web 2.0 is about using various types of websites in order to connect and interact with what can be very large groups of people. From the marketing perspective, the advantage of social networking is that , in theory at least, you can interact with a group of people who may be interested in your products or services.

A recent article in WebProNews suggests a number of "social marketing strategies" that should be used by marketers who want to make a positive impact with this rapidly developing marketing approach. They include such things as "Fish Where the Fish Are", "Promote Yourself Not Your Product", "Get Experience In Social Media Before Trying to Use it to Market Yourself" - in all, about 10 different nuggets of wisdom from several experts in the field.

Each of these points is linked to a video interview with the tipster. For example, here is an interview with Joshua Schachter, founder of del.icio.us where he describes how del.icio.us started and where he wants the company to go.

This is well worth looking at.