Saturday, January 28, 2006

Using Articles to get traffic and impress the search engines

from Linknet Internet News

Embedding your links in articles is one of the best methods of rapidly increasing your inbound links. Many times a well-written article will show up in hundreds of places on the web. And if it has your link embedded in it, that will obviously increase your inbound links. Webmasters pick up these articles because they want content to enhance the value of their sites.

== Pagerank-Optimierung durch Aufbau von Links ==

Articles will also generate direct traffic because people who read them are already interested in your subject matter, and are therefore more likely to click on your link.

This suggests that the most valuable place to publish your article is in a themed or categorized article resource. For instance, if your product is "health" related, having it published on health-oriented sites will be more valuable than having it published on generic sites.

You can even take this a step further. If your article is about something more specific like mesothelioma advice, then getting it published on sites that focus on "mesothelioma" will get more "reads", and have a greater influence on the search engines.

Second, when embedding your link, try to use anchor text that contains one of your important keywords, not just your URL or web address. Remember that search engines are dumb. One of your objectives is to have them relate your website to specific search terms (keywords or key phrases). And the best way to do that is to use them as your anchor text.

Rick Hendershot is a writer and publisher of Linknet Promotions. The Linknet article publishing service, systematically embeds your links in targeted articles and blog posts. This is an ideal way to build your inbound links in categories such as Marketing, Business, Health, Travel, Real Estate, and Finance.

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